At least you have your health...

It seems at some point, stop-smoking television campaigns made a shift in approach, which I assume means this new direction will have a bigger effect on people. I'm bothered by this new direction. At some point stop-smoking ads talked about the health risks, long painful battles with cancer, dangerous effects on children who inhale second-hand smoke, and so on. But the latest commercials are focusing on...WRINKLES. "You should stop smoking because it will make you appear older." While this is certainly true, and I don't want society to promote the fear of death, it seems distressing that we've given up on appealing to people's common sense. Now the ads are appealing to the vanity of smokers. The idea that someone would be more likely to quit smoking due to the threat of wrinkles than cancer is just...creepy.